I was tasked with creating a set of infographics to support a larger presentation to show the insights behind the Bleacher Report content consumers. With each consumer category being a different type of person, the idea was to show the consumer at a glance, without showing too many physical characteristics, but just enough to clearly be able to identify which consumer they represent.

JBL Audio was looking for new ways to promote their product to professional athletes, and I executed this by means of a custom seeding kits and seeding cards. 

The seeding kits were sent to every team in the NBA for players, coaches and assistant coaches, as well as other sports stars. The idea behind these kits was that they would be sent out to the talent and they would then put the kits/JBL product on their social media etc, and in turn, promote the brand from their platforms.

JBL is very proud of their "horn". Keeping this in mind, for their 70th anniversary we set out to create a seeding kit that would raise the bar of what we had created for them in the past. In trying to think outside of the box, I saw that the horn shape would make a perfect stand to hold these custom made platinum JBL Everest Elite 300 headphones. This one of a kind piece not only served as the seeding kit, but as a unique and eye-catching display stand for the product as well.

With luxury in mind, we created a very high end, custom box to enclose a pair of custom black and gold JBL Everest Elite 300 headphones, which were created only for this kit, JBL earbuds and a custom seeding card to congratulate the recipient on a great and well played season.

I also created a variety of seeding cards to be sent to be sent to NBA players, WNBA players and other top tier athletes and personalities with JBL product. Some with a sport specific focus and some incorporating product or music cues.  

JBL then teamed up with the video game, NBA2k18, to bring the player the ability to choose, purchase and wear a variety of custom headphones in the game. The headphone designs consisted of sets of colors, to sets of patterns ranging from everything from retro to foods.

Wayback Burgers has had a spot in the fast casual restaurant category for some time, but their advertising didn’t hold the same presence. The task: ramp up food promotions (both on-site and off-site), build brand awareness, create partnerships, and build social media presence.

This was accomplished by increasing print and digital signage with new and innovated designs to the brand, to promote campaigns, products, merchandise and the brand as a whole.

Can we go eat now? All of this talk made me hungry…

CHALLENGE:

PepsiCo was introducing Starry, a refreshing new lemon-lime soft drink to food service accounts. Since Starry was so recent it had zero awareness with our Gen-Z target. We had to educate restaurant-goers about Starry’s vibrant flavor profile and put it on the map.

INSIGHT:

Gen Z is a generation that has inherited a world on fire. They deal with many daily stresses and look for brands to help them blow off steam. A favorite escape? Gaming. In fact, 95% of Gen Z are gamers. So, what if we could showcase Starry’s refreshing flavor by gamifying it?

IDEA:

Introducing Starry Squeeze. Game On. Inspired by Candy Crush, a favorite with Gen-Z, we dropped Starry Squeeze. Bursting with juicy lemons, limes and sparkling ice cubes, it brightened their day and showcased the drink that “hits different.” Just scan the POS and guests could play for awesome Starry prizes like coolers and bomber jackets. They could also instantly share their score on social to invite friends to play,

Everything is bigger in Texas, especially state pride. Our job was to wrangle up sales for Pepsi at restaurants by creating an authentic connection with Lone Star locals.

Introducing The Taste of Your Texas, Cups For Y’all by Pepsi.
To capture the passion of Texans, we created a line of collectible city-themed glasses that only a true Texan could appreciate, featuring 4 major Texas cities: Houston, Dallas, Austin and San Antonio. Glasses covered in city icons like the Pegasus of Dallas, or the road runners of San Antonio, our Cups For Y’all program was filled to the brim with local pride. We made it super-simple for our valued customers to grab one. All they had to do was order a Pepsi and scan the POS and they could have their favorite city-glass sent to their homes. The program was a massive success, and had consumers trying to collect them all!

Sono 1420 is a craft distillery located in South Norwalk, CT, that carved a niche in the alcohol market. With their Bourbon (BRBN) and Rye spirits using hemp seeds in the distilling process, its set them apart from the rest. The name came from the 14th and 20th amendments, going back to prohibition. The tie around the bottle is rope that is hemp based and using subtle design cues to bring in the “420” aspect to pull it all together.

I have been fortunate enough to work on fun brands such as Volkswagen which has allowed me to have the creative freedom while designing for many different events, campaigns and activations.

Volkswagen was teaming up with Santa and his team of elves at the mall around the holidays. I was tasked to create a look that follows the Volkswagen brand look, while marrying that with a new holiday look. I created the the signage, vehicle window stickers, elevator and table decals and promotional items that were handed out on site.

As the summer wound down and the leaves started to fall, Volkswagen had their SUVW Family Tailgate event for which I created the logo, look, on-site and off-site signage, digital advertising and email blasts.

Other pieces of creative that I have done for Volkswagen include direct mailers, magazine advertisements, dealer posters and collateral.

I am in charge of all creative needs for Mount Southington Ski Mountain. Creative includes on-site and off-site posters, tri-fold brochures, trail map, magazine advertisements, web sliders, web pages and more.

Starting in 2016, Delta Airlines was looking to roll out their new initiative, Delta On Campus. Delta had become the official sponsor of over 20 colleges across the United States and was looking to make the biggest impact with the students as possible. I had created a variety of shirts for large basketball season kick off games, and created snapchat filters for  important school events throughout the year to promote the brand in ways that students would use and engage with. 

Designed all print and digital event collateral for the final LPGA tour event, the CME Group Tour Championship, held in Naples, Florida. Here are just some of the pieces that were created for the event.

Some projects and jobs that I have created that didn’t get a true “home” on my website.

Here are some logo designs that I have created for a variety of clients.