JBL Audio was looking for new ways to promote their product to professional athletes, and I executed this by means of a custom seeding kits and seeding cards.
The seeding kits were sent to every team in the NBA for players, coaches and assistant coaches, as well as other sports stars. The idea behind these kits was that they would be sent out to the talent and they would then put the kits/JBL product on their social media etc, and in turn, promote the brand from their platforms.
JBL is very proud of their "horn". Keeping this in mind, for their 70th anniversary we set out to create a seeding kit that would raise the bar of what we had created for them in the past. In trying to think outside of the box, I saw that the horn shape would make a perfect stand to hold these custom made platinum JBL Everest Elite 300 headphones. This one of a kind piece not only served as the seeding kit, but as a unique and eye-catching display stand for the product as well.
With luxury in mind, we created a very high end, custom box to enclose a pair of custom black and gold JBL Everest Elite 300 headphones, which were created only for this kit, JBL earbuds and a custom seeding card to congratulate the recipient on a great and well played season.
I also created a variety of seeding cards to be sent to be sent to NBA players, WNBA players and other top tier athletes and personalities with JBL product. Some with a sport specific focus and some incorporating product or music cues.
JBL then teamed up with the video game, NBA2k18, to bring the player the ability to choose, purchase and wear a variety of custom headphones in the game. The headphone designs consisted of sets of colors, to sets of patterns ranging from everything from retro to foods.