Everything is bigger in Texas, especially state pride. Our job was to wrangle up sales for Pepsi at restaurants by creating an authentic connection with Lone Star locals.
Introducing The Taste of Your Texas, Cups For Y’all by Pepsi. To capture the passion of Texans, we created a line of collectible city-themed glasses that only a true Texan could appreciate, featuring 4 major Texas cities: Houston, Dallas, Austin and San Antonio. Glasses covered in city icons like the Pegasus of Dallas, or the road runners of San Antonio, our Cups For Y’all program was filled to the brim with local pride. We made it super-simple for our valued customers to grab one. All they had to do was order a Pepsi and scan the POS and they could have their favorite city-glass sent to their homes. The program was a massive success, and had consumers trying to collect them all!