Wayback Burgers had an established presence in the fast-casual space, but its advertising lacked the same level of impact. The objective was to elevate the brand through stronger food promotions—both in-store and across external channels—while increasing brand awareness, building partnerships, and expanding its social media presence.
I developed a range of design assets to support this effort, creating visuals that reflect the brand’s nostalgic take on classic American comfort food while maintaining a fresh, contemporary feel. Drawing from vintage Americana, I incorporated bold typography, classic color palettes, and playful graphic elements to evoke a sense of familiarity and comfort—refined to feel modern and adaptable across multiple touchpoints.
This approach came to life through an expanded system of print and digital signage, promoting campaigns, menu items, merchandise, and the brand as a whole. The result is a cohesive and elevated visual identity that strengthens Wayback Burgers’ presence, bridging past and present to create a more engaging and memorable customer experience.
Can we go eat now? All this talk about burgers is making me hungry.